Greensboro / North Carolina / United States
Our success is based on building lasting relationships through mutual respect, corporate trust and measurable results. We believe that an effective combination of strategy and creativity can tackle even the toughest marketing issues. From branding to traditional and e-mail marketing campaigns, from interactive multimedia production to custom CRM and lead management tools, the story of your success begins with CES. We are proud of the fact that when you work with us youre not working with an account rep or middle man but with an Art Director and Principal of the company. We produce Websites, Logo Designs, Brochures, Package Designs, and just about anything visual to help you promote your business. We have a team of very, VERY talented designers, each with their own particular specialties. Our disciplines include graphic design, web design, photography, copy writing, promotional marketing, package design and printing, illustrators, animators, 3D design and flash artists. Were a full-service marketing communications company. Weve been independent since the day we opened our doors in 2005, and we intend to stay that way. We deliver impact. Impact is what grabs your customers attention. Its what drives business. Its what builds relationships and market share. Markets are crowded. Its noisy. Its hurried. Which is precisely why you need impact. Because were full service, we can take you from strategy to concept to production. No matter the assignment, you get thinking, creative, and execution that deliver impact. Work with us and youll find that our process is just as important to us as the final product. Why? Because it helps us make a tough business more efficient, more creative, and enjoyable. We believe that our job as your marketing communications agency is to deliver impact. The best way to define what we do heat things up, generate excitement, and create undeniable impact. To us, the definition of impact is rather simple: ideas that grow your brand, your business, and your customers. Basically, ideas that get you business results. Strategic ideas. Creative ideas. Strategically creative ideas, and vice versa. Our goal is to give unprecedented personal service and attention while keeping you as an account forever. Also delivering business results because, quite frankly, thats your goal. We understand that marketing communication is about much more than brand awareness or ad recall. Its about getting the most from your brand in your market. Its about impact. What is graphic design? What does a graphic designer actually do? The answer is really quite simple. Graphic designers shape messages to create powerful and effective communication. The form that communication takes can be anything from brochures, Web Sites and interactive presentations to corporate identity and annual reports. The intent of the communication can vary depending on the message. Some communication is designed to entertain, educate or inform, while other communication is meant to persuade. Graphic design can be explained in many ways. It is a form of visual communication; a marketing tool or outlet; it is commercial art ( or as I describe to students, compromise art ); it is conceptual or fashionable design. Whichever description suits, graphic design is not advertising, it is not printing, it is not photography or illustration, but the thought process that leads to, uses or incorporates any or all of the these. The role of the graphic designer is to make it happen, to take a marketing problem from the client brief and follow it through to the solution. Conceptual design, which lends itself to the corporate market, will generally have a longer life than fashion based design, which is used more in the consumer marketplace. Style is a word usually associated with the latter, and would not sit comfortably next to bespoke problem solving design. The purpose of a design is to communicate a visual message from a person, organisation or product t
