A public relations and marketing firm specializing in media communication strategies & tactics. Located in Minneapolis, MN, we serve our client in the areas including but not limited to: * Media relations management * Crisis management * Public relations/affairs * Marketing communication * Brand strategy & management * News campaigns * New product launches * Press releases Communication services include guidance and preparation for media relations and media attention, financial relations and industry expert opportunities, product launches, crisis management and broadcast and media interview training. While communications has evolved more over the last few years than it has in centuries, the need for an enduring message remains constant. At Leer Communication and Consulting, we employ the latest technologies and trends in media while using old-fashioned hard work and creativity to maximize our client?s profile. Leer team members have specialized skills adapted from years of experience in communications. Let us put that knowledge to work for your brand. Crisis Management We provide strategic counsel to mitigate and minimize any threatening publicity that can damage your prized possession?your reputation. We identify and work closely with your crisis team, and identify and train spokespeople to handle the situation. We employ appropriate crisis management tactics that immediately address the issue at hand, minimize impact and communicate the message you want represented. We understand how the new media works, and the affect it can have on a predicament. There are not the kind of checks and balances on the blogosphere as there are in more traditional media. We help you asses the situation, and address it in an intelligent fashion. We help you formulate marketing plans focused on public policy issues and develop corporate responsibility initiatives. The primary objective is to communicate directly with your stakeholders, be it shareholders, clients, the trade, employees or government. We can help you take advantage of the good things youre already doing, which will increase your exposure as well as your esteem. We can recommend actions to take that will do the same. We craft and disseminate press releases, media kits, special reports and other forms of messaging such as video designed to influence the public?s opinion and to build your reputation. We provide full-service marketing communications and creative services that effectively reach and make a real impression on your target audience with memorable messages. We develop an integrated strategic plan designed to position your brand, and manage efforts to raise your profile and exposure. The team at Leer has a considerable record of generating effective programs. We develop a strategy that helps to differentiate your product and firmly plant your flag in the marketplace. We uncover opportunities by getting to know how your product is perceived, what the critical need of your target audience is, what the dynamics of the marketplace are, and what your competitors are up to.