In the center of the excitement, the Hermosa Beach Chamber of Commerce and Visitors Bureau is comprised of over 350 members from every segment of the business community, and prides itself on being a strong and solid base of information and education for Hermosa Beach, its residents, and tourists. The Chamber hosts community events in Hermosa Beach including the popular Fiesta Hermosa, one of the largest arts and crafts festivals in Southern California, which takes place each year over the Memorial Day and Labor Day weekends. The Chamber also hosts the annual Holiday Tree Lighting Ceremony, downtown Sidewalk Festivals, the Saint Patrick’s Day Parade, a New Year’s Eve Celebration at Pier Plaza and a weekly Farmers’ Market which features fresh fruits, vegetables and many other local offerings. The Hermosa Beach Chamber of Commerce is also proud to support local charities, annually contributing to groups working to improve our local community.