Established in 1939 as Farm Bureau Mutual Insurance Company, FBL Financial Group is a holding company headquartered in West Des Moines, Iowa. The holding company s primary operating subsidiaries are Farm Bureau Life Insurance Company, EquiTrust Life Insurance and FBL Financial Services. FBL Financial Group s stock is traded on the New York Stock Exchange under the ticker symbol FFG. Farm Bureau Life Insurance Company and FBL Financial Services division offers a range of insurance and investment products and services, such as mutual funds, estate preservation, annuities, and health, life and property casualty insurance. EquiTrust Life Insurance provides mutual funds, insurance and other investment products throughout the United States.