Tucson / Arizona / United States
Use internal pages to tell me about specific services or products you offer. When youre telling me about them, make sure to focus on my needs. Remember, Im interested in what I can get from you, not when you were founded. What product or service am I most likely to be interested in? Tell me that I wont find it better or more affordable anywhere else. Explain how comprehensive it is and why I should read more. What do you want me to know? Give me confidence to read further tell me how youll make it easy and give me what I need. If you can offer me a large range of services, tell me about them. Show me how complete you are by offering me links to them. If you offer a service to take care of something for me, reassure me that Im in good hands. Make me feel secure in choosing you.I need to know I can trust you. Tell me how professional, reliable, honest and trustworthy you are so Im sure I dont need to worry. If you want to show collections of images which dont relate directly to each other, make sure to give me a heading and a new piece of copy which describe what Im looking at. Keep your contact pages simple. I dont want lots of complicated ways to get in touch - a couple of simple ways will make it easier for me to speak to you when I choose to.
